episode 11

Paralyzing Launch Fear…

Even small incremental steps are better than nothing at all or better than sitting still…

How do you launch a product? This is the number one question that I get asked and it makes a lot of sense that it is the number one question, because if you don’t know how to start, you pretty much can end up wasting an insane amount of time, money, and resources.

When trying to figure out how to start, one of the key things boils down to validation and your idea. Two key questions to ask are What is the basis of your idea? And How do you validate that idea?

The success of your launching your physical product or service is based on how to start, and that success boils down to those questions. For example, I recall the number of times where I’ve been in that mode of launching a product or service and not being sure about an idea, or times where I’ve even have been years into a business that I launched and then realize, wow, maybe I should have rethought that.

That’s why I’m so passionate about making sure that wherever you are, you recognize the importance of honing in on your idea and I want to share two techniques you can use to make sure you start in the right direction.